Some good, some not so much. However all adressing the affects on nature and not the human body.

WWF: Corals

Every year, 70% of plastic wastes are dumped into the sea. Most people are unaware of the massive amounts of plastic circling the ocean. In parts of the Pacific Ocean, plastic particles outweigh plankton the main food source for most fish. Thus, fish accidentally consume these particles. They end up poisoned or on our dinner plates. WWF recently tapped BBDO Guerrero Philippines to raise awareness on this major global issue which has largely been ignored because of the world’s dependence on plastic.

surfrider foundation: catch of the day.

To bring some attention to ocean pollution and just how disgusting it really is, Surfrider Foundation teamed up with Satchi & Satchi LA to create “Catch of the Day.” Simply and brilliantly, they collected actual trash from beaches around the U.S., packaged it like food, and left it on display at farmer’s markets. It’s site-specific, appropriate, impacting, meaningful, shocking, and an actual consumer insight into the very act they’re in the middle of. Someone about to buy fish from the same ocean as the trash in their hands can’t help but be at least a little more enlightened as to how pollution isn’t someone else’s problem.

TECCH! Dont let perfectly good toxins go to waste

Surfrider

A little over 25 years ago three people in Malibu, California found out that their favorite wave was about to be destroyed. Think about that for a second.Think about something you love… something that gives you enjoyment. Taken away.

First Point, pictured to the right, the quintessential perfect, California wave was about to be destroyed. Those three people organized and worked with the local municipalities until they were satisfied that their efforts to preserve that iconic wave would be successful.

This was the genesis of Surfrider Foundation. Today, we are doing this same thing in about 15 countries around the world.

Our mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network.

You can think about that as three concepts. “Protection and enjoyment”, we don’t want to put a velvet rope around a beach and tell people to keep off. We’re surfers, we’re beach goers, we’re watermen… we enjoy the coasts. We’re a user group. Next up is “oceans, waves and beaches.” Think coastlines, we’re engaged with environmental issues that affect our coastlines. “Powerful activist network” speaks to how we go about this mission. We are a grassroots organization. We’re local in many coastal regions.

We’re moms, we’re surfers, we’re kids and teens… we’re you. We’re engaged to protect what we love; oceans, waves and beaches.